A huge shout out to our Co-Founder & COO, Sasha Baranikov, who was not only named as one of InDaily’s Top 40 Under 40 last night, she won the Underwood Executive ‘Inspiring Disruptor Award’! Sasha was recognised for her vision, thought leadership and ability to push boundaries to disrupt a competitive market.
Sasha founded Uniti Wireless with Che Metcalfe in 2014 after seeing the growing need in the marketplace for a high-speed, reliable alternative to the NBN. In just four short years, Sasha & Che have grown Uniti Wireless from a bedroom start-up to an Internet Service Provider operating across two states. She continues to drive growth for the company with a planned IPO and a national roll out in the second half of 2018.
“I’m very honoured to receive this award and to be recognised in a room full of so many inspiring young leaders. South Australia has an amazing entrepreneurial spirit and we are proud to be a part to this group of business leaders who are shaping the future of SA and the rest of the country. This award is not just mine, it acknowledges the amazing team that has worked to bring Uniti’s vision to life. You don’t make a business remarkable without your people,” said Sasha.
Specialising in fast growth commercialisation, Sasha began her career in media. She then landed a role in a global games & media company where at only 22 she found herself managing their AU/NZ region, growing profit by 200% and customers by 400%. She forged strategic licensing partnerships with the likes of Endemol, Fremantle Media & the BBC and solid relationships with major Australian retailers. Moving to the US, headed up New Business Development for the region at 25 years old. At 28, Sasha registered the Uniti business with Che, securing the company’s seed investment a year later, before launching the network in Adelaide.